If you can see only the alphabets or colours, then you are not mindful enough.
However, if you can see additionally a hidden graphic symbol (seemingly embedded in the trade name), then your mind is pretty flexible. That's to say, your mind can shift perception.
According to creativity guru, having the fluidity of perception or multiple perspectives is the key to boosting personal creativeness.
Futurist Joel Arthur Barker has a more powerful phrase for the phenomenon: paradigm pliancy.
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