Just reminiscing a wonderful video ad on television from Timberland Stores in Singapore about four years ago.
In addition to fancy camera work and fast action, coupled with suspense thrown in and loud energetic music, it has a catchy tagline, "IF YOU'RE NOT FAST, YOU'RE FOOD"!
While brainstorming over Skype with my good buddy Dilip Mukerjea this morning, it suddenly comes to my mind.
Despite the transpiration of time, the larger and broader message is still very relevant today, notwithstanding the fact that its focal point was running away from animals in Timberland mountain athletic shoes.
Is your competitor out for lunch or eating your lunch?
I will explore further on this interesting subject in a separate post, drawing upon intellectual cues from my brainstorming session with Dilip.
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